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Bruegger's Enterprises, Inc. is introducing a whole wheat Softwich(TM) recognized by the U.S. Whole Grains Council. Bigger and softer than a bagel, Bruegger's Softwiches (also available in plain, everything, sesame and asiago) are perfect for sandwiches, especially for larger-portion lunches. The company introduced the Softwich in 2002 and has seen its popularity soar, especially during lunch. 

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